1. Buyer-first purpose
CDR exists to help buyers understand who a dealership is, what it offers and who it may suit before the buyer visits.
2. No dealer scores
CDR avoids simplistic star ratings and numerical rankings that can compare unlike dealership models. Information is structured so buyers can decide which features matter to them.
3. Transparent funding
Dealer subscriptions fund enhanced Featured Dealer and reporting, not positive opinions or paid rankings.
4. Consistent research
Profiles use a common framework, distinguish confirmed information from unknown information and link buyers to the dealer’s own current inventory.
5. Responsible AI
AI provides scale, but AI output is not treated as proof. CDR publishes an AI Transparency Policy and a Corrections Policy.
6. Accountability
Users and dealers can report errors, request factual updates and review the policies governing privacy, editorial decisions and commercial relationships.