Home / For dealers
AI search visibility for dealerships
When buyers ask AI which dealer to visit, be the answer.
ChatGPT, Google's AI Overviews, Gemini and Perplexity now answer car-buying questions by drawing on independent sources. CDR is an independent consumer education platform built to be one of those sources. Featured Dealers get independent editorial content about their dealership, structured the way search engines and AI assistants read it.
Featured Dealer
About $30.42 a month. Save $103 on monthly.
Pay month to month.
- Premium editorial profile written for search engines and AI assistants
- Eligible for Knowledge Hub features and The CDR Five
- Monthly AI-visibility check across ChatGPT, Gemini, Perplexity and Copilot
- Monthly performance report: views, sources, website clicks, calls, directions
- Your stock and visibility against your local market
Prices in AUD, excluding GST. Payment never buys a positive opinion, a ranking or guaranteed inclusion in any article.
Why it matters
Buyers used to search. Now they ask.
"Which dealer near Moorooka is good for a first car?" now gets a written answer, not ten blue links. The dealerships named in that answer are the ones AI assistants can find clear, consistent, independent information about. That's what CDR publishes.
SEO
Rank in Google's results for searches like "used cars [your suburb]" and your dealership's name, with an independent profile that links to your stock.
AEO
Be the answer in Google's AI Overviews, featured snippets and voice search. Every CDR profile answers buyers' real questions in plain English, with FAQ markup.
GEO
Be named by ChatGPT, Gemini, Perplexity and Copilot. AI assistants look for independent, structured, up-to-date sources that confirm who you are and who you suit.
Why independent works
Your website says you're great. CDR says who you're great for.
Search engines and AI assistants weigh what others say about a business, not just what the business says about itself. CDR is an independent consumer education platform: no star ratings, no paid rankings, every profile researched from official sources and dated. That's why buyers trust it, and why it's worth being part of.
- Structured for machines. Every profile carries dealership, FAQ and breadcrumb structured data, so Google and AI assistants can read your address, services and brands without guessing.
- Consistent facts. The same name, address, phone and services everywhere is one of the strongest signals for local search. We keep yours accurate.
- Answer-first writing. Short, direct answers to the questions buyers actually ask, which is the format AI assistants quote.
- Fresh and dated. Profiles and stories carry review dates and are refreshed. Freshness matters to both search engines and AI.
- Straight to your stock. Tracked links send buyers to your own website. No lead fees, no middleman.
How it works
We inform buyers. You sell cars.
Tell us about your dealership
Your website, location and what you do best. We check everything against your own published information.
We write it for people and machines
Your premium profile and any eligible features are written to the CDR standard, structured for search and AI, with clear disclosure.
You see the results monthly
A report on buyers sent to your website, calls, directions, the searches that found you and whether AI assistants name you.
What we'll never do
The rules that make it worth paying for.
- Sell a star rating, a ranking or a kinder sentence
- Promise you the top spot on Google or in ChatGPT (nobody honestly can)
- Publish fake or paid reviews
- Hide that you're a Featured Dealer: it's always disclosed
Questions dealers ask
Will this guarantee my dealership ranks first on Google or in ChatGPT?
No. Nobody can honestly guarantee a ranking or an AI answer, and you should be wary of anyone who does. CDR publishes independent, well-structured, regularly updated information about your dealership on a consumer education site, which is the kind of source search engines and AI assistants are built to rely on. Your monthly report shows what changed.
What's the difference between SEO, AEO and GEO?
SEO is ranking in Google's normal results. AEO (answer engine optimisation) is being the answer in featured snippets, Google's AI Overviews and voice assistants. GEO (generative engine optimisation) is being named or cited by ChatGPT, Gemini, Perplexity and Copilot. All three reward the same thing: accurate, consistent, independent information that directly answers buyers' questions.
Why does independent content help more than my own website?
Your website is your own marketing. Search engines and AI assistants look for other sources that confirm who you are, where you are and what you do. An independent consumer platform that describes your dealership accurately, with structured data, is that confirmation.
Can I change what CDR writes about my dealership?
You can correct facts (hours, services, brands, address) at any time, free. You can't buy a kinder verdict or a ranking, on any plan. That independence is exactly why buyers and AI assistants trust the content.
Is my dealership already listed?
Almost certainly. Every Australian dealership gets a free CDR profile. Featured Dealer adds premium editorial, Knowledge Hub eligibility and the monthly performance and AI-visibility report.
Enquire
Let's talk.
Tell us a little about the dealership and we'll come back with a free preview of your performance report.