Victoria
Researched 7 September 2026
Penfold Automotive Direct is Penfold Motor Group's multi-brand used car outlet, trading from 53 Wells Road, Seaford under its 'Frankston' location name. Its own site listed 20 to 50 used vehicles spanning brands including Ford, GWM, Holden, Hyundai, Kia, Mazda, Mercedes-Benz, MG, Mitsubishi and Nissan, alongside finance, trade-in and fleet options.
Penfold Automotive Direct is part of Penfold Motor Group, which traces its first dealership to 1964 and is now part of the Peter Warren Automotive Group. The group's own site lists this outlet as 'Penfold Automotive Direct - Frankston', based at 53 Wells Road, Seaford VIC 3198. Rather than a single-franchise showroom, it sells used vehicles across many brands. Its own vehicle search listed 20 to 50 used cars, including hatches, sedans, SUVs, utes and vans from Ford, GWM, Holden, Hyundai, Kia, Mazda, Mercedes-Benz, MG, Mitsubishi and Nissan.
The pipeline listing for this dealer did not specify a suburb; the group's own site addresses this outlet as 'Penfold Automotive Direct - Frankston' but its street address is in the neighbouring suburb of Seaford. As a multi-brand used outlet, individual vehicle warranty coverage varies by make, model and age, so buyers should confirm what applies to a specific vehicle before purchase.
53 Wells Road, Seaford VIC 3198, marketed by the group as its Frankston location.
Its own search listed used vehicles from brands including Ford, GWM, Holden, Hyundai, Kia, Mazda, Mercedes-Benz, MG, Mitsubishi and Nissan.
Yes, finance is available.
Yes. A sell-your-car/trade-in service is available.
Yes, fleet enquiries are handled through the dealership.
No. CDR links buyers to the dealership's own website for current stock.
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Dealerships close to Penfold Automotive Direct. Distance first, never a ranking.
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Best for: Buyers after a hand-picked mix of prestige and mainstream used cars in Melbourne's inner south.
Best for: Budget and small-car buyers, families seeking SUVs, tradies needing utes or dual cabs, and trade-in sellers.
