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Home / Dealers / Victoria / South Melbourne
Fully researched profileSouth Melbourne, Victoria 3205
Researched 7 September 2026
Lotus Melbourne trades as Simply Sports Cars from Brady Street, South Melbourne, and is the factory-appointed Lotus dealership for Victoria, selling the Emira sports car alongside the Eletre and Emeya, plus the KTM X-BOW. The dealership also sells used and collector Lotus models and offers finance, warranty, servicing and parts.
Lotus Melbourne operates from 47 Brady Street, South Melbourne, trading as Simply Sports Cars, which was established in 2006 and became the national distributor for Lotus in Australia, running showrooms in both Melbourne and Sydney. The dealership sells the current Lotus range, including the Emira sports car and the Eletre and Emeya electric models, alongside the KTM X-BOW, and lists used and collector Lotus vehicles such as the Elise and Exige. It also runs track days and driver-training events, and offers an in-house extended warranty, servicing and parts.
The dealership trades under the name Simply Sports Cars rather than "Lotus Melbourne", and its own website does not disclose current vehicle numbers; buyers should check the dealership's own car-sales page for current stock. Simply Sports Cars operates as Lotus's national distributor in Australia as well as a retail dealership, running both the Melbourne and Sydney showrooms.
Yes. Used and collector Lotus models are listed alongside new Emira, Eletre and Emeya stock.
Yes, finance is available on new and used vehicles.
Yes. The dealership offers servicing, repairs and performance parts in house.
47 Brady Street, South Melbourne VIC 3205, trading as Simply Sports Cars.
No. CDR links buyers to the dealership's own website for current stock.
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