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Fully researched profile

Fraser Ford

Proserpine, Queensland 4800

Researched 4 September 2026

New Ford vehiclesRanger and Ranger Super Duty utesRaptor and performance modelsF-150 pick-upsTransit and commercial vansFord servicing and genuine parts
Dealer type
Authorised Ford new, demonstrator and used…
Stock
Under 20 in stock
Location
Proserpine
Profile
Fully researched

The short version

Fraser Ford is the authorised Ford dealership on Main Street in Proserpine, serving the Whitsundays region. It carries the current Ford range with a strong commercial and 4WD focus, and runs its own service department and genuine parts counter.

Best forWhitsundays and Proserpine locals, tradespeople and ute buyers, rural operators, fleet buyers, and Ford owners who want factory-trained servicing without travelling to Mackay or Airlie.

About the dealership

Fraser Ford operates from 106 Main St, Proserpine QLD 4800. The dealership describes itself as "your trusted Ford dealer proudly serving the Whitsunday region for over 30 years" and as "a family owned and operated Ford Dealer with over 30 years experience in the Motor Industry". Alongside new vehicle sales it offers "genuine Ford parts, accessories and manufacturer-compliant servicing facilities", with what it describes as factory-trained technicians using current diagnostic equipment.

Why a buyer might visit

  • Full current Ford line-up, including Ranger, Ranger Super Duty, Raptor, Everest, F-150, Mustang, Tourneo and Transit
  • Stock is weighted towards dual-cab utes and commercial vehicles, which suits the region's trade and rural buyers
  • Manufacturer-compliant servicing and genuine parts handled on site
  • Finance and insurance available through the dealership
  • Fleet enquiries handled directly

Who may want to visit

  • Whitsundays and Proserpine locals
  • Tradespeople and ute buyers
  • Farm and rural operators
  • Fleet and business buyers
  • Ford owners needing servicing

Worth knowing before you go

This is a regional single-brand dealership, so the yard is small and the choice at any time is limited to what is on the floor plus what can be ordered. Listed stock has been almost entirely new and demonstrator Ranger, Ranger Super Duty, Raptor and F-150 variants, with drive-away pricing seen from $64,990 up to $95,over 200 and several vehicles marked price on request. The site notes that drive-away pricing for used and demonstrator vehicles "includes all government charges and transfer costs, and balance of registration", so check what is included on a new vehicle before comparing figures. Saturday sales are by appointment.

Services and support

FinanceFinance and insurance available
On-site servicingManufacturer-compliant servicing with factory-trained technicians
PartsGenuine Ford parts and accessories
FleetAvailable
Service availability is recorded from the dealership's own published information and may change. Confirm finance terms, warranty coverage and servicing directly before purchase.

Questions buyers ask

Where is Fraser Ford located?

106 Main St, Proserpine QLD 4800, in the Whitsundays region.

What are its sales hours?

Monday to Friday, 8:00am to 5:00pm. Saturday is by appointment and Sunday is closed.

Does it sell used and demonstrator vehicles?

Yes. The inventory covers new, demonstrator and used Ford vehicles, with demonstrator Rangers and Raptors making up much of the listed stock.

Can I get my Ford serviced there?

Yes. The dealership offers manufacturer-compliant servicing with factory-trained technicians, and takes service bookings online.

Does it offer finance?

Yes. Finance and insurance are available through the dealership.

Does it handle fleet buyers?

Yes. Fraser Ford has a fleet section for business enquiries.

Does CDR host its vehicle listings?

No. CDR links buyers to the dealership's own website for current stock.

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Editorial transparency: this profile was prepared using official dealership and inventory pages. Stock levels change constantly; confirm current availability directly with the dealership. CDR does not publish ratings or paid rankings, and commercial participation does not purchase a positive opinion. Corrections: corrections process.

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